Callahan’s of Calabash is home to the optimistic brand, Life is Good, which supports the stories of people all over the world who have overcome adversity and still manage to maintain a positive perspective on life. Life is Good was founded by two brothers with a common goal: empower people to find optimism regardless of their circumstances. Through this objective, the brand has grown to create products for all members of the family, including pets, while simultaneously donating 10% of its net profits to children in need. If you’d like to support not only the mission, but a lifestyle, head into Callahan’s to show everyone that indeed, Life is Good.

And not just in-person at the shop, a select but ever-changing group of this apparel (& more!) can even be purchased ONLINE now here. Don’t see what you’re looking for? Give us a call at 910-579-2611 and we’ll ship any in-store item right to you.